Digital Marketing Coordinator
The Digital Marketing Coordinator position serves as the marketing department liaison to real estate agents in developing and executing their online and offline marketing needs. The role encompasses customer service and design in equal parts. It involves processing marketing requests to support agents and plays an integral role in agents’ success. As a Digital Marketing Coordinator, you’ll be responsible for understanding the agent’s marketing requests and fulfilling them through online and/or offline design. Acting as the sole project manager, you will be the main point of contact that works to balance all of the agents’ requests and to provide best-in-class service and solutions to the agents.
Responsibilities:
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
Bring agent’s requests to life by designing custom and templated collateral through print and digital assets.
Layout and design branded and custom marketing materials to promote property listings, including but not limited to digital ads, websites, landing pages, postcards, brochures, email blasts, and listing presentations.
Think creatively to produce and design layouts in order to achieve the marketing goals of agents.
Coordinate digital marketing activities to drive lead generation and customer acquisition.
Develop, design and implement online marketing strategies as needed (HTML emails, landing pages, banner ads, video, etc.) for digital direct response campaigns required within tight timelines.
Monitor and analyze the effectiveness of numerous marketing campaigns using monitoring tools on a daily, weekly, and/or monthly basis.
Ensure that all integrations between marketing assets and agents’ CRM systems are coherent and troubleshoot issues as they arise.
Work with 3rd party agencies and vendors to bring projects to fruition when necessary.
Become familiar with our suite of marketing technology tools.
Launch campaigns, monitor delivery, implement optimizations, and track progress.
Monitor CRM and Lead assignments to agents
Make calls to past customers regarding events we are scheduling, etc.
QUALIFICATIONS AND EXPECTATIONS
To perform this job successfully, an individual must be able to perform each essential duty. The requirements listed below are representative of the knowledge, skill, and/or ability required.
1-3 years of experience in an admin or coordinating role in real estate.
Excellent customer service skills
Proficient experience in Adobe Creative Suite, CANVA, Website Design, Spreadsheets, CRMs (KvCore), Email Campaigns (MailChimp) with a proficiency in word and excel along with other office programs
Strong Social Media background with professional use of LinkedIn, Twitter, Facebook, Instagram, and other platforms
Strong detail-oriented work habits with the ability to create and maintain files, images, flyers, spreadsheet reports, in an assortment of software programs.
Able to manage multiple projects and priorities to meet deadlines in a fast-paced professional environment
Demonstrated success in a support role delivering above and beyond client service
Must be accountable and resourceful with a positive can-do attitude
Content development and copywriting skills a plus
Video production and editing skills a plus
Solid knowledge of SEO, keyword research, and Google Analytics
Knowledge of online marketing channels
Familiarity with web design; working knowledge of HTML coding a plus
Knowledge of the latest digital marketing trends
Proven ability to effectively work remotely and independently
Ability to present design concepts, perform research and analysis
Must have attention to detail and organizational skills
Must have the ability to handle multiple projects
Ability to anticipate needs, be resourceful, and use sound judgment
Manage time and establish priorities to meet deadlines while being process-oriented and flexible
Must be able to conduct self in a professional manner as well as present a professional appearance.
Excellent verbal and written communication skills including grammar, spelling, and proof-reading skills
EDUCATION and/or EXPERIENCE
Bachelor’s Degree in Marketing, Digital Marketing, Graphic Design or related field
1-2 years of online and social media marketing experience
1-2 years project management/account executive experience with emphasis in Marketing
1-2 years real estate office/administrative experience preferred
1-2 years customer service experience
REQUIRED SKILLS/KNOWLEDGE
Full working knowledge of Adobe Creative Cloud software, such as InDesign, Photoshop, Illustrator, and Acrobat
Content development and copywriting skills a plus
Video production and editing skills a plus
Solid knowledge of SEO, keyword research, and Google Analytics
Knowledge of online marketing channels
Familiarity with web design; working knowledge of HTML coding a plus
Knowledge of the latest digital marketing trends
Proven ability to effectively work remotely and independently
Ability to present design concepts, perform research and analysis
Must have attention to detail and organizational skills
Must have the ability to handle multiple projects
Ability to anticipate needs, be resourceful, and use sound judgment
Manage time and establish priorities to meet deadlines while being process-oriented and flexible
Must be a quick learner to gain knowledge of organizational operations, procedures & programs
Above average computer knowledge
Testimonials
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My husband and I had the pleasure of working with Becky and Love Florida Living Group. After the first time we met with her and communicated what we wanted, she was able to guide us towards homes that better suit us. Becky seem to be familiar with many areas. She would respond to us immediately, even when we had a minor question. Becky's background provided her with the knowledge to help us better understand the process, especially the mortgage process. She was always on top of things and made sure that we got the most out of our offer.
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- C. Ellis
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The Love Florida Living Group is a fabulous team in the Jacksonville area of FL. They are thorough, attentive, and have the resources to make your home buying or selling experience incredible! Highly recommend them!
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- Sarah Neeley
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Becky is wonderful you need to use her
She is the best in the area!
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- Laura Smith Purcell
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As a contractor I was lucky to have Becky guiding the investor. Her choices of upgrades, colors, improvements, and the like were spot on. My work was completed on a Saturday, Becky sold the home for full listing price the next week!!! Listen to her, she knows what she's doing!
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- Greg Bing
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I have known Becky for about 2 years now as my listing agent and as a friend. Becky has worked tirelessly to help me through the short sale process of my home. Working with my bank has been very difficult to say the least, but Becky has never given up and always had my best interest at heart. I have never met a real estate agent who is so comforting to talk to and such a good shoulder to cry on. She understands people's needs, she's expertly professional, dedicated, completely knowledgeable in the whole realm of the real estate world and it is my honor and privilege to know her. I feel as though I have a friend for life in Becky and to say that I would recommend her as a real estate agent for anyone would be an understatement. She deserves 10 gold stars as far as I'm concerned and I wish her the best with her family, career and all of her future life endeavors. I could just go on and on saying positive things about the kind, funny, smart, beautiful and caring friend and agent I have in Becky! Kudos to Becky, an angel on earth!! Thank you so much for being there and sticking with me through all my difficulties and understanding my hardships for so long. May God bless you always.
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- C. Bennett
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We have worked with Becky for a few years now selling our first home and she just recently helped us buy our forever home. She is wonderful, I really can’t say enough great things about her. She never made us feel pressured to buy and happily answered our millions of question! Kathryn her assistant was awesome as well. She was on top of everything! We closed in less than thirty days from finding our home! Highly recommend!
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- Krystina Canaday
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Dear Becky and Kathryn, Thank you for being my eyes and ears during the sale of my father's home. You were the BEST! After interviewing realtors, I picked you. Because you answered quickly and provided me what I needed, and even thought of the small things ahead of time. You also helped me manage this from across the country with communicating with the contractors that we needed. Thank You! Thank You! Thank You! This is one less thing that we need to think about during a tough family transition.
Happy New Year! Wish you all the best and keep up the good work.
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- Carrie Falk
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Love Florida Living Group is by far the best. She genuinely cares about every client and the homes she shows reflect her desire to please her clients. If you didn't know any better you would think she's either selling her own home or one she's buying for her own family. Even after closing she's open to answering questions and finding solutions. She's not just a realtor selling you a house, she's making sure you get exactly what YOU want. The greatest thing about Becky is she's not just looking for a commission. You can literally close your eyes, hand her your check book with a list of your desires and needs and she will perform and produce beyond belief! If you think there's a better realtor out there, clearly you haven't met Becky and you're definitely missing the true home buying experience! There is not a more honest, dependable realtor out there and I can put my house on that!!!
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- S. Needham
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Terry has been fabulous during our home buying adventure. It took quite some time to find just the right house. He was very patient and expressed how it’s more about us being happy than anything else and not to worry...that he’d be there with us until we found what we wanted. We’re closing on March 2nd and couldn’t be happier. Thank you Terry (and the rest of the Love Florida Living Group) for your patience and support!!!
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- Kym Labo
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Terry was the best! Being in the military, we move often and have never had a realtor who cared so much about our needs. We were moving to Florida from New Jersey and had 3 days to see as many homes as we could. Terry was up for the challenge and got us into every house I was interested in, which was over 30! Thank you so much for helping us find our dream home!!
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- Vanessa Molinaro
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Becky and her team earned my respect and trust. I can't communicate how impressed I was with her professionalism and her command of the entire process.
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- Joe Vrabel
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We have now sold and bought homes with Becky. She is not only knowledgable in real estate, she is also knowledgable in the mortgage process and can get banks to act quickly by knowing what needs to be submitted. She is very professional and eager to listen to what her customer wants. I would highly recommend her.
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- S. Fowler
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Love Florida Living Group is Great. Very professional from the Realtor, to the videographer .
Our house was put on the market in the morning and the calls started coming in that afternoon. We had several offers within 24 hours.
We were in contract within a day, with a offer way above asking price. This team is amazing. I would highly recommend this team.
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- Patricia Carter-Martin
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*HIGHLY RECOMMEND* Becky and her team are TOP NOTCH Realtors with strong client commitment and a proven track record of success. I wouldn’t trust my Jacksonville FL referrals to anyone else. Keep up the great work!
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- Ann Aranda
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Terry and the Love Florida Living Group were so helpful and accommodating. They really got to know us and understand what we wanted. Their knowledge and expertise made the whole process run smoothly, while teaching us along the way. Highly recommended!
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- Cathy Paras Shreeves
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We were fortunate to find Becky! Love Florida Living Group was quick to respond to our request for a realtor and had a good grasp of the market. We were very fortunate to have several offers quickly for our home and she help us field them quickly and expertly! Throughout the process she answered our questions quickly and stayed in constant communication ( a biggie for us!) Would use her again immediately if ever the need arose!
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- P. Kerr
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I trust Love Florida Living Group with all my referrals in the area. The team is top notch and anyone thinking of buying or selling a home will be in great hands. Don't ever just settle for any agent. Call Becky Parker with Love Florida Living Group.
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- Walter Delgado
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You're in good hands with these guys! Real pros at what they do!
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- Jennifer Ross Henry
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Rebecca with the Love Florida Living Group is one of the VERY BEST Realtors I’ve had the pleasure of working with. All team members provide vast knowledge, proactive communication, and sharp negotiating skills. I highly recommend her and her team to anyone looking to buy or sell!
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- Leigh Anne Hart
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Love Florida Living Group was wonderful to work with! This was the first home buying experience for both my husband and myself and it couldn't have gone better. We lived hundreds of miles away and were on a time constraint due to PCSing with the military and Becky made the home buying process as stress free as possible. She is extremely knowledgeable about real estate and was readily available by phone or email to answer our many questions. We would give Becky our highest recommendation!
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- H. Esposito
The data relating to real estate for sale on this web site comes in part from the Internet Data Exchange (IDX) program of the Northeast Florida Multiple Listing Service, Inc. Real estate listings held by brokerage firms other than Love Florida Living Group are marked with the listing broker's name and detailed information about such listings includes the name of the listing brokers. Data provided is deemed reliable but is not guaranteed.
Listing information is provided exclusively for consumers'
