Digital Marketing Coordinator

The Digital Marketing Coordinator position serves as the marketing department liaison to real estate agents in developing and executing their online and offline marketing needs. The role encompasses customer service and design in equal parts. It involves processing marketing requests to support agents and plays an integral role in agents’ success. As a Digital Marketing Coordinator, you’ll be responsible for understanding the agent’s marketing requests and fulfilling them through online and/or offline design. Acting as the sole project manager, you will be the main point of contact that works to balance all of the agents’ requests and to provide best-in-class service and solutions to the agents.

Responsibilities:

 

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

  • Bring agent’s requests to life by designing custom and templated collateral through print and digital assets.

  • Layout and design branded and custom marketing materials to promote property listings, including but not limited to digital ads, websites, landing pages, postcards, brochures, email blasts, and listing presentations.

  • Think creatively to produce and design layouts in order to achieve the marketing goals of agents.

  • Coordinate digital marketing activities to drive lead generation and customer acquisition.

  • Develop, design and implement online marketing strategies as needed (HTML emails, landing pages, banner ads, video, etc.) for digital direct response campaigns required within tight timelines.

  • Monitor and analyze the effectiveness of numerous marketing campaigns using monitoring tools on a daily, weekly, and/or monthly basis.

  • Ensure that all integrations between marketing assets and agents’ CRM systems are coherent and troubleshoot issues as they arise.

  • Work with 3rd party agencies and vendors to bring projects to fruition when necessary.

  • Become familiar with our suite of marketing technology tools.

  • Launch campaigns, monitor delivery, implement optimizations, and track progress.

  • Monitor CRM and Lead assignments to agents

  • Make calls to past customers regarding events we are scheduling, etc.

QUALIFICATIONS AND EXPECTATIONS

To perform this job successfully, an individual must be able to perform each essential duty. The requirements listed below are representative of the knowledge, skill, and/or ability required.

1-3 years of experience in an admin or coordinating role in real estate.

  • Excellent customer service skills

  • Proficient experience in Adobe Creative Suite, CANVA, Website Design, Spreadsheets, CRMs (KvCore), Email Campaigns (MailChimp) with a proficiency in word and excel along with other office programs

  • Strong Social Media background with professional use of LinkedIn, Twitter, Facebook, Instagram, and other platforms

  • Strong detail-oriented work habits with the ability to create and maintain files, images, flyers, spreadsheet reports, in an assortment of software programs.

  • Able to manage multiple projects and priorities to meet deadlines in a fast-paced professional environment

  • Demonstrated success in a support role delivering above and beyond client service

  • Must be accountable and resourceful with a positive can-do attitude

  • Content development and copywriting skills a plus

  • Video production and editing skills a plus

  • Solid knowledge of SEO, keyword research, and Google Analytics

  • Knowledge of online marketing channels

  • Familiarity with web design; working knowledge of HTML coding a plus

  • Knowledge of the latest digital marketing trends

  • Proven ability to effectively work remotely and independently

  • Ability to present design concepts, perform research and analysis

  • Must have attention to detail and organizational skills

  • Must have the ability to handle multiple projects

  • Ability to anticipate needs, be resourceful, and use sound judgment

  • Manage time and establish priorities to meet deadlines while being process-oriented and flexible

  • Must be able to conduct self in a professional manner as well as present a professional appearance.

  • Excellent verbal and written communication skills including grammar, spelling, and proof-reading skills

EDUCATION and/or EXPERIENCE

  • Bachelor’s Degree in Marketing, Digital Marketing, Graphic Design or related field

  • 1-2 years of online and social media marketing experience

  • 1-2 years project management/account executive experience with emphasis in Marketing

  • 1-2 years real estate office/administrative experience preferred

  • 1-2 years customer service experience

REQUIRED SKILLS/KNOWLEDGE

  • Full working knowledge of Adobe Creative Cloud software, such as InDesign, Photoshop, Illustrator, and Acrobat

  • Content development and copywriting skills a plus

  • Video production and editing skills a plus

  • Solid knowledge of SEO, keyword research, and Google Analytics

  • Knowledge of online marketing channels

  • Familiarity with web design; working knowledge of HTML coding a plus

  • Knowledge of the latest digital marketing trends

  • Proven ability to effectively work remotely and independently

  • Ability to present design concepts, perform research and analysis

  • Must have attention to detail and organizational skills

  • Must have the ability to handle multiple projects

  • Ability to anticipate needs, be resourceful, and use sound judgment

  • Manage time and establish priorities to meet deadlines while being process-oriented and flexible

  • Must be a quick learner to gain knowledge of organizational operations, procedures & programs

  • Above average computer knowledge